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Recently, I saw an interesting editorial from a United Way CEO about how their United Way is changing the way it addresses social issues in their community. What caught my attention in the editorial was not what the United Way is going to do to address the pressing local needs it has identified but how they are going to measure their success.
Read MoreWhy does your United Way hold workplace campaigns? At first, this will seem like an easy question to answer. But, I would ask you to think about it at a deeper level – beyond raising money or because United Ways have always held workplace campaigns.
Read MoreOne of the questions we have consistently asked is: “If you did not give to United Way this past year, have you ever given to United Way?” We have found that the percentage of people who did not give to United Way this year but have given to United Way previously has increased over time.
Read MoreIn less than two weeks, we will be holding our next webinar: “When the Basics No Longer Work, What’s Next?” If you are struggling with workplace campaigns, how to explain what United Way does, and/or are tired of partner agencies feeling entitled to funding, then this webinar is for you.
Read MoreOne of the most common refrains I hear from United Ways is that the times are changing. Society is changing, technology is changing, the economy is changing, and even competition for charitable giving is changing.
Read MoreAs I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.
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