Happy New Year! Before you head off to the gym or become a vegan, we have got a much easier way for you to start off 2022 right. We have compiled our top five posts from 2021, which will make your work easier and help move things forward at your United Way.

We have a nice mix of topics in our top five posts including workplace campaigns, donors, and COVID-19. Our top post from 2021 was Bryn’s first-person account of why she was never involved with United Way, and how attracting the next generation of donors will require United Ways to overcome some significant challenges.

Be a good friend! Is there someone you know at your United Way or at another United Way that could benefit from reading our blog? Forward this post or email them this link with all your best wishes for 2022.

Reach out anytime – we’re here for you! Wishing you all the best in 2022!

Gary and Bryn

Four Truths About Workplace Campaigns

First and foremost, workplace campaigns are HOW people give to United Way and not WHY people give to United Way. Not a single person gives to United Way because United Ways have workplace campaigns. If an employee does not know why they should give to United Way, they will not give to the workplace campaign. The critical question every United Way needs to answer is “Why should a donor give to United Way?” What motivates donors to give more than anything else is . . . 

After COVID-19 Will Your United Way Return to Normal?

I will not keep you in suspense, nor surprise you with my response, but “No” your United Way will never return to normal after COVID-19. Over the past couple of decades, there have been a number of events after which United Ways never returned to normal. For example, when . . .

Why I Was Never Involved With United Way

The first week of May marks my three-year anniversary of working at Perspectives and working with United Ways around the country. In my three years I have been blessed to work with so many amazing United Ways actively changing their communities for the better. I have been . . .

Declining Workplace Campaigns are Not Your Biggest Problem

No one questions that declining workplace campaigns are a problem. System-wide, the number of workplace campaigns continues to decline, the amount raised from workplace campaigns continues to decline, the participation rate of employees continues to decline, etc. I could probably write a series of blog posts about why . . .

Give Your Donors Opportunities to Change Lives

In our 30 years of experience surveying United Way donors, we have seen basically everything. Recently, I was thinking back to the biggest lessons we have learned from donor surveys and landed on these three . . .

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