2020 has been a rough year for all of us. I doubt there will be anyone who disagrees with me on that. Luckily, the end is in sight! 2020 is almost done and not a moment to soon. However, it’s not time to celebrate just yet. As we approach the new year it is becoming clearer and clearer that 2021 will bring many of the same challenges that 2020 has.

Recovery is going to take time, which means that there is a good chance that United Ways are going to be exactly where they are now unless they reposition themselves going into the new year. Donors are still going to be giving less, workplace campaigns are still going to be rolled over or not done at all, and you are going to have more people in need than ever before. So, what can you do to make sure your United Way survives 2021?

On January 20, 2021 we will be holding a free webinar titled United Way Survival Guide: How to Keep Your United Way From Dying.  In this webinar, we are going to talk about how you can use an issue focus to raise more money even during these challenging times. We will look at how adopting an issue can make you more appealing to donors both young and old and help you diversify your revenue so that you aren’t stuck depending on your workplace campaigns. And most importantly, we will look at United Ways that have already become issue-focused and are doing amazing work towards their bold goals despite the pandemic.

Join us to figure out how to lift your United Way into the 21st century in 2021 and kick COVID to the curb.