Workplace campaigns have been declining for years and the coronavirus pandemic will only accelerate that decline this year. To be sustainable, United Ways must actively work to diversify their revenue beyond workplace campaigns.

Three of the most effective ways for United Ways to raise money outside of workplace campaigns are corporate sponsorships, special events, and affinity groups. United Ways large and small are using corporate sponsorships to create ongoing streams of revenue, holding high-return special events that raise five and six figures, and structuring their affinity groups to grow their membership and their revenue.

Our 2020 Diversify Your Revenue Webinar Series consists of three webinars over three weeks that will show you how to grow your revenue as you face a tough campaign this year.

Webinar #1: How to Generate Ongoing Revenue Using Corporate Sponsorship

As companies continue to move away from matching gifts and corporate campaign contributions, get them back onboard with corporate sponsorships. During this webinar, we’ll show you examples of four ways your United Way can raise money immediately using corporate sponsorship. We’ll explain how to structure and sell your corporate sponsorships, how to avoid the common mistakes United Ways make with corporate sponsorships, and how to significantly grow your revenue for years to come.

Learn more about How to Generate Ongoing Revenue Using Corporate Sponsorship and register to join us on November 10, 2020 2-3 p.m. ET.

Webinar #2: Five Essentials for High-Return Special Events

Special events are a good opportunity for your United Way to engage donors and raise money outside of the workplace but only if you do them correctly. In this webinar, we examine the five essentials for a successful high-return special event and how to implement them both traditionally and virtually. Finally, we’ll take a closer look at case studies from United Ways that hold high-return special events to learn what they did and how they did it.

Learn more about Five Essentials for High-Return Special Events and register to join us on November 17, 2020 2-3 p.m. ET!

Webinar #3: Maximize Your Affinity Group Membership and Revenue

Many United Ways fail to grow their affinity group’s membership and revenue because their affinity group isn’t optimized for growth. This webinar will show you the four elements your affinity group needs to grow your membership and revenue. We’ll explain the four phases of starting an affinity group and how to use those phases to reenergize your existing affinity group if it is stagnant or underperforming. Check out some great examples of United Ways with affinity groups that are growing in membership and revenue.

Learn more about Maximize Your Affinity Group Membership and Revenue and register to join us on November 24, 2020 2-3 p.m. ET!

Bonus!

Save $75 when your United Way signs up for all three webinars in our 2020 Diversify Your Revenue Webinar Series.